Open Lab Idaho Official Logo Announcement

Posted March 18, 2012
Category Open Lab News

Open Lab Idaho,

I am pleased to announce that the board and executive teams have chosen an official Open Lab Idaho logo! Originally, we had not defined how the logo would be chosen, but Dave sent out a call to our members, asking for logo ideas. We received nothing less than an overwhelming response; 40 logos to choose from! Several logos saw quite an evolution as different members modified and added to existing designs.

A few weeks ago, the board decided to vote internally on the logo submissions, and choose the best three for a vote by the membership. We ended up narrowing 40 logos down to 4, and began discussing the pros and cons of each. It quickly became clear that while all four were great options, one in particular met widespread approval by the board and executive teams, in addition to individual members in personal queries. The board and executive teams also wished to reduce the amount of time spent in flux with no logo, prompting them to select an official logo by majority vote. Read on after the break!

We chose the official logo for several reasons.

1. Crowdsourced. Many Open Lab Idaho members contributed ideas and design work to this logo. It represents the work of a large part of the OLI membership.

2. Modular. This selection isn't just a logo, it's a family of modular logos that can be rearranged and reworked, depending on the application. While we will have a core official logo, we found that this family of logos (See below) would grant OLI members the ability to modify the logo, based on where it will be used. Derivative works, interpretations, and 3D prints are inevitable!

3. Communicates. This logo family effectively communicates that we work on mechanical (gear) and electronic (chip) projects, in a scientific and innovative atmosphere (flask). The flask could also represent chemical projects when OLI travels that road. I personally tested the 3-Logo variant outside of OLI, and found that people immediately understood OLI's purpose after seeing the logo.


[caption id="attachment_63" align="alignnone" width="599" caption="Three-logo Variant."][/caption]


4. Professional and Timeless. The official logo is equally as professional and timeless as logos from successful companies and organizations such as Nike, Apple, Ubuntu, and Aperture Science. It isn't trendy, and should remain pleasing in appearance for years to come.


[caption id="attachment_60" align="alignnone" width="600" caption="The core logo in banner form, with the Ubuntu font."][/caption]


5. Clean and Simple. This logo looks great in large and small applications. It is simple enough to embroider on a polo shirt, shrink to the size of a dime, or print in simple black and white. It is also has no orphaned pieces, which will make vinyl cutting and 3D printing much easier.


[caption id="attachment_61" align="alignnone" width="600" caption="The core logo, in descending sizes."][/caption]


The board and executive teams would like to extend their gratitude to everyone who submitted ideas and designs for this project. We will always be needing artwork for posters and announcements, and many of the logos submitted would work perfectly for such applications. Even if your logo wasn't selected, we will most certainly need it in the future.

If you have any questions, feel free to contact me (FuelCell250) via personal message on the forums. If desired, I will be more than happy to relay your messages to the board and executive teams. Official logo files will be made available in PNG and SVG vectored formats shortly. Thanks again Open Lab Idaho!


[caption id="attachment_62" align="alignnone" width="600" caption="The official Open Lab Idaho logo and font family."][/caption]